/ OUR BUSINESS IS DIVIDED INTO 6 STEPS: PRODUCE CONTENT, BUILD COMMUNITIES, DISTRIBUTE CONTENT TO THESE COMMUNITIES, AMPLIFY THE BEST CONTENT, MONETIZE THE AUDIENCE GENERATED BY COMMUNITIES, MONITOR THE MARGIN.
Content is key, it's no a secret anymore. It's the quality of this content that will most influence the audience. Newsjacking, original video creation, curation, Live, images, we master all content formats to optimize the performance of our publications. The performance of these publications allows us to recruit new subscribers in the communities we create, animate and federate.
It's through social networks that we will make these communities grow. Facebook and Instagram are our two preferred networks. In these communities, we will make sure to generate as many conversations as possible between us and subscribers. This allows us to know our members, to build their loyalty around an adapted editorial line but above all it allows us to associate a media brand with each community. This media brand will support the development of the community through the distribution of content branded by the associated media.
Once communities are established, we classify all content created to deliver it to the right communities and host it on the right media. The diffusion will mainly be done on social networks. Part of this distribution will be dedicated to sponsored posts and posts that allow us to monetize (products for sale / advertorials / articles with programs). The major part of our distribution is dedicated to the organic: Posts without monetization but with two objectives: Building loyalty in our community, setting up the brand.
We have developed a statistical monitoring tool that allows us to assess the consistency of our publications in real time. By monitoring the performance of our content, our tool allows us to optimize its reach. As a result, we will distribute our content to users who are not subscribers to our media/communities. It allows us to do two things: make our brands and products known, make people like us, make people all over the world buy. We amplify our content on social networks and use appropriate advertising tools. Each year, we invest more than 150k euros in amplification.
Since the beginning of our activity, we have defined ourselves as a media/merchant. In short, we clearly assume our hybrid identity that allows us to link two totally different businesses that both need the audience. Therefore, advertising supports media activity. The media and its audience give visibility to our ecommerce strategy and these two areas of expertise are evolving together.
We have developed a tool that allows us to arbitrate our margins on all market-oriented content. This margin management, which is accurate to the minute, allows us to optimize our revenues and expenses related to amplification..
"Mastering audience creation means optimizing the chances of success of all your projects on the Internet "